Our approach to building web sites
Content is king. Good content is made visible by great design and easy to use web sites. Nobody reads content when it is hard to find. Good design is about creating a web site that speaks the message of your company and is easy to read, navigate, and use. We’re experts at creating highly usable web sites that speak your brand.
By combining eye-opening design with meaningful content, we can create a custom strategy tailored to your business. Our design work goes beyond trends and fads and our clients know this, that’s why we continue to work with our customers year after year.
Web Site Design and Development
Your web site is often the first impression you make to potential customers. Successful web sites are more than aesthetics; it means effective content layout and placement.
We have been using WordPress since its release 10 years ago, and have made WordPress our standardized backend for nearly every project we undertake.
WordPress (wordpress.org) is a highly recommended content management system and blogging platform with usage on millions of web sites. WordPress software is open source and free to use, and there are a wide variety of frameworks and plugins available (free and for purchase) to extend functionality.
Implementing WordPress allows us to reduce the amount of design and development time in a typical project, while giving you the ease and flexibility of a mature content management system.
There are numerous ways to optimize WordPress for search engine optimization, and building a site on WordPress typically ensures that changes can easily be made to optimize the site for specific keyword phrases. There are cases where WordPress is not ideal, and in those cases we normally integrate a standard content management system for editing the site.
We have been building ecommerce stores for over 10 years and actively manage dozens of online stores for our customers. Our experience ranges wildly from small online shops to stores with thousands of products and millions in revenue.
To learn more about our services for building and managing online stores, click here.
Web Site Strategy
We call our planning phase a “blueprint,” and good planning is an important foundation to our approach to building web sites. We believe that good thinking solves design problems. A blueprint removes the guesswork.
We begin most new projects by meeting and discussing the web site in depth. We refer to this as “the Blueprint phase.” The Blueprint phase lays the foundation in determining what will make the new web site a success. It is the basis for deciding the content and structure of the site, and ensures that everyone involved in the project is on the same page.
The decisions made in the Blueprint phase accelerate the design and development stages of the project. Because this process is collaborative, and provides a great deal of clarity, it ensures agreement among the entire team. And we promise not to waste your time making useless documents.
Call our team today to set up an appointment.