TruWest Credit Union

The Client
TruWest Credit Union was originally chartered as Motorola Credit Union of Arizona in August of 1952. Today, TruWest Credit Union is a $620+ million financial institution with twenty branches in the Phoenix and Austin areas serving more than 56,000 members.

The Opportunity
The architecture of the existing web site for TruWest was built over 8 years ago when the internet was young and TruWest was a very different company. The site has evolved into a wide variety of pages and add-on features that lack clarity and focus.

Our Solution
We stepped in and worked with the TruWest marketing team to uncover and plan the next TruWest.org site all as part of a detailed Blueprint Phase.

During a series of meetings we

• Defined site goals,
• Performed competitive analysis,
• Mapped audience types and content needs,
• Created a new site map that is based around user needs,
• Reviewed content management needs,
• Site statistics software and reporting tools,
• And finally, defined site structure down to the individual page level by creating detailed wireframes (sketches that define page content)

We completed an in depth Blueprint Phase in just over 5 weeks. This process gave TruWest a complete picture of what they needed for their site. They had a completed site map and wireframes of all of the key pages of the site.

Results
Once we had completed the Blueprint phase, we asked TruWest if they could give us some feedback about the process. Upon reflection, our main contact said this: “I think that even if your price quote was double that of your competitors I would rather work with Tornado Design because of the level of professionalism and quality you delivered.”