Red Kangaroo Wines
Red Kangaroo Wines is a seller of fine wines from Australia and
New Zealand. The wines sold in their stores are personal selections
from years of research down under. Red Kangaroo operates four retail
locations in Arizona and is opening more franchises.
Red Kangaroo management wanted to enter a new market and sell
wine online, in addition to promoting it's local presence on the
We worked with Red Kangaroo to develop an online business model
and helped their management determine the potential return on
We determined a list of goals, objectives and tasks the would
be necessary for the sites completion.
With these goals in mind, we completed a detailed Blueprint phase
in which we researched the market and identified ways we could position
Red Kangaroo online.
We identified e-commerce solutions, created a site map, looked
at ways to organize the products, and looked at ways to add the
Red Kangaroo POS database to the e-commerce engine.