JetBlue Airways

Situation
JetBlue Airways needed a way to centralize communication with all of their employees. They needed to be able to provide all of the services in one central place accessible to all employees over the internet. To make this system useful and act as a time-saver, it had to:

• Allow employees to see and customize HR functions including benefits
• Enable access to email over the web
• Communicate specific bulletins and items to specific groups of people, or individualized employee discussions
• Complete news room functions to keep employees in the know
• Online FAQs and knowledge base
• Complete employee database, searchable
• Manage personalized tasks (assigned by employees and others)

Analysis and architecture
Knowing that business changes frequently, we built the site from the ground up in a way that allowed JetBlue to manage, customize, and add features and functionality over time.

During a series of detailed analysis sessions with JetBlue executives, we discovered the critical areas of business and employee management that could be maintained with an Intranet. Based on these findings, we created a multiple phase plan for integrating systems that automate each of the business units.

JetBlue Airways has always been known for its amazing cost savings and JetBlue knew that by automating many functions it could free up resources.

Result
As a result of our discovery and analysis phase, we built and designed an Intranet that properly conveys the brand appeal of JetBlue. It allows the JetBlue team to converse with each other in a highly focused environment, all online, from anywhere on the planet.

Other side benefits include increased employee knowledge about company news and benefits as well as increased productivity for HR staff.

This project was completed while Chris Tingom of Tornado Design was at marchFIRST, a global consulting agency with 72 offices worldwide. Chris led the design and architecture components of the project.