Grayhawk Venture Partners

The Client
Grayhawk Venture Partners is a $60 million Small Business Investment Company providing venture capital to early stage and growth-stage companies based in the Southwest.

The Challenge
Over the course of many years, Grayhawk Venture Partners (GVP) had spent a considerable amount of time pursuing a website strategy and solution without results. They didn't want to design and build a site that incorrectly positioned their firm, which has deep connections in the southwest.

The Solution
We held a series of about a half dozen Blueprint sessions with Grayhawk. Throughout these meetings we worked to uncover the intricate ways Grayhawk does business to communicate it online.

In our strategy sessions, we:

• Learned about the GVP business process
• Asked about their internet preferences to get basic direction
• Worked to define what content is important on the site
• Create site maps and determined navigation methods
• Created page level wireframes (content diagrams which define page level screen detail without design)
• Defined actual content needs for a copywriter

At the conclusion of our Blueprint process, Grayhawk knew exactly what their web site would accomplish and how it would navigate and function.