CushionCraft.com

www.cushioncraft.com

The Client
A small lawn furniture company with a single location on the Indiana, Michigan border noticed that their customers were repeatedly asking for custom cushions sized to fit their specific furniture.

Customers began noticing the message on the web site that told how they can order custom cushions. The idea for a web site that allowed people to customize their own cushions online, choose fabrics and dimensions, and submit the order was born.

Our Solution
The cushion market is crowded and giving people a way to order cushions with the click of a mouse, without difficulty, was our goal. The web site needed to be completely unique and give people a sense that CushionCraft.com was the leader in this market.

To save development time and to keep costs down, we were able to put together an e-commerce shopping cart package as the base for the Cushion Craft web store. It provides functionality that enables CushionCraft.com to create products that can be customizable by shoppers. Shoppers can choose from hundreds of fabrics, select cushion thickness, and enter dimensions all from a user friendly interface.

The client wanted to create a unique look and feel for the site that evoked quality and at the same time had its own personality, which would help CushionCraft.com gain recognition. To achieve this, the new site says “we’re different” by using a playful design combined with unique shapes, colors, and content.

On the homepage, we integrated a unique “starting point” that visitors can use to select a task. It gives task orientated users an immediate starting place that doesn’t force them to think.

Results
Since the site launch, orders have increased every month and in just a few months, revenue from the site paid for its complete development. A large number of orders come through search engines and the sites ease of use, unique look and feel, and great product have contributed to excellent word of mouth marketing result.

See the web site at www.cushioncraft.com