Avidity Health Care Solutions

www.avidityhcs.com

The Client
Avidity Health Care Solutions, Inc. has been providing Health Care services and technologies for over 10 years and is quickly becoming a leader in the development and application of web services for Health Care.

Their product, Claimstat, is a data intranet portal for the Managed Care Industry, which allows providers, payors, and members to perform a variety of processes in a web based environment.

All of the needed information can be accessed in a secure, seamless communications network between members. The site allows members to access claim status, review system contracts, obtain member benefits, request prior authorizations and referrals, plus many other options.

The Challenge
Our challenge was to analyze the Claimstat site structure and design the user interface so that users of the site could easily use the site and to build the Claimstat brand.

Claimstat required an identity that portrayed it as a forward thinking company with a strong foundation. Through subtle use of imagery and colors on the web site, this has been obtained.

The Solution
Our solution included branding and identity development, consulting services, user interface design and design of the web site. We also assisted in integrating and customizing a forum system as well as a customized design for an @Claimstat.net email system.

We also designed the logo for Claimstat, as well as its branded sites. The new identity helps to position Claimstat as a leading online managed care services company. The tag-line - The Fastest Way to File a Claim - developed by Tornado Design, says everything about where the company is now, and wants to go in the future.

The Results
Claimstat is extremely pleased with the partnership it has formed with Tornado Design. The Claimstat web presence reflects its commitment to the experience of its members. Tornado Design and Avidity HCS have been participating in ongoing engagements.